The Brief
Create a standout eye catching sleeve to stand proud on the shelf. The carton needed to create maximum impact when the sleeve is removed, it needs to make a statement.
The delivery
The CAD team created the fan concept using the sleeve to hold the pack together. Multi-height embosses and debosses were applied to the metalised board to give lots of the tactile areas.
Every minor detail was picked out from the ribs in the straw hat to the points of the pineapple. The end result is stunning and goes to show what you can achieve when you push boundaries of embellishments.
The Brief
Create a standout eye catching sleeve to stand proud on the shelf. The carton needed to create maximum impact when the sleeve is removed, it needs to make a statement.
tHE delivery
The CAD team created the fan concept using the sleeve to hold the pack together. Multi-height embosses and debosses were applied to the metalised board to give lots of the tactile areas.
Every minor detail was picked out from the ribs in the straw hat to the points of the pineapple. The end result is stunning and goes to show what you can achieve when you push boundaries of embellishments.