The Brief

The customer required a premium carton which had stand-out shelf appeal coupled with a bespoke material look and feel. The material needed to be subtle so as not to overpower the brand or product title.

The delivery

Material used is uncoated FBB. The embossing was done with a fluted die to create maximum lift in the central text areas. The outer deep ribbed pattern is created using a deboss. Gloss varnish was used in areas without pattern to recess the product title.

The Brief

The customer required a premium carton which had stand-out shelf appeal coupled with a bespoke material look and feel. The material needed to be subtle so as not to overpower the brand or product title.

tHE delivery

Material used is uncoated FBB. The embossing was done with a fluted die to create maximum lift in the central text areas. The outer deep ribbed pattern is created using a deboss. Gloss varnish was used in areas without pattern to recess the product title.

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